Truth is, you’re screwed. Car insurance providers have laid a diabolical foundation to make sure you never win. It’s made of hyper-technical traps in fine print and perfunctory rate increases for whatever character trait they deem a flaw. They want as much of you as they can get (and more) and the road doesn’t go both ways. You’re getting pwned left and right, up and down, sideways and longways, zigways and zagways, and then you get a ‘Thank You’ in the mail for doing business. But really, what other choice do you have?
Glad you asked. There is an exception. And they are not trying to f*ck you.
RAGÚ's Instagram account came to our team in rare form: it didn't exist yet. Complimenting the brand's Simmered In Tradition campaign, we created a social version of the brand's story that would be unique to Instagram's platform. Similar to a museum tour, @RAGÚ now allows users to visually (and audibly!) discover the sauce's authentic roots, and the founder who started it all.
Simmered In Tradition: Assunta's Journey Instagram Mural
Ragú had no Instagram presence when my partner and I started working on the account so we figured what better way to tell the story of our brand's origins than a beautiful Instagram mural?
RAGÚ released a new, heartier sauce and it was our job to launch its release on TV and through our social channels. Here's how we did it.
Ragú Homestyle: Roots
RAGÚ wanted to drive home the bolder flavor of its new line, so we continued Assunta Cantisano's legacy with this beautifully shot film.
We used our Instagram account to launch our new Homestyle sauce, turning our account into a customizable recipe experience. Check out our RAGÚ IG for the full experience.
Bertolli - Unabashedly Basil
Bertolli needed a fun way to launch their new Creamy Basil Alfredo sauce on Facebook. Luckily for them, we're unabashed when it comes to our love for basil.
Unabashedly Basil Launch
We created a launch video asking people to submit their most unique basil combinations with the promise that we'd select our favorites and create our own recipes from them.
Unabashedly Basil Final Recipes
We then shot a compilation video of our favorite recipes from the ingredient combinations submitted, as well as a couple recipes of our own using the new Creamy Basil Alfredo sauce.
Black At Work
Black At Work
Wedding websites are so 2016. So I decided to put our wedding website on Instagram, complete with clickthroughs to separate accounts with all the wedding details our guests would need. Check it out.
These days hardly anyone carries cash anymore. And while this is good news for those looking to free up space in their wallets, it's not so good news for street performers looking to pick up a little extra cash. That's why we came up with 3rd Street; an app that makes dropping a little cash to your favorite busker as simple as as flick of the thumb.